Keeping Customers

Two studies were conducted focusing on why customers leave a company.

In one study that included retail businesses, 68% of customers left because they felt neglected or felt an attitude of indifference toward them.

In another study that focused on 10,000 industrial customers, 82% of them said they left for the same reason. (Source: Industrial Distribution 1996).

With the right "mind-set,"and skilled persistent selling efforts, you might just win back customers who have left.
Describe below the type of "mind-set" that would be needed to win back customers who have left your company.

Quick Question

Based on the above numbers, keeping customers requires sales personnel to:

Maintain contact with customers
 Remember that customers should not be taken for granted
 Both are correct
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