Voice mail is an electronic messaging system that enables people to record a message in some detail. It's fast and easy for the caller to convey basic information to the recipient.

Using this system to your advantage is called voice mail strategy. This medium allows the caller to impart both information and his/her motivation for the call.

For sales calls, remember that your motivation is to help prospects meet their needs. This will be conveyed in your message and in your voice.

Click the button below for audio of a voice mail message. Ask yourself, would you return the call?

In today's fast paced on the go environment where everyone have a messaging system both at work and at home, is there any reason not to be prepared to leave a high impact 30 second message? Of course not! But then why are we still getting voice messages from sales people who sound unprepared?

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