III B . Prospecting Contact Methods
Passive Letter Series (snail or email)

Use the Passive Letter Series to make contact with difficult to reach decision makers, generate inbound leads from interested prospects, leverage prospecting contacts, and let your computer help drive your prospecting efforts. (SDQ Code III.B.)

Performance Objective: Demonstrates the ability to leverage intial contact strategies to increase the number of successful contacts.

Learn how to:

  • Write three different "passive letters" (letters can be email if used following the telephone cold call and voicemail strategies)
  • Power up "passive letters" to increase return rate
  • Set the optimal mailing (emailing) schedule
  • Put a manual implementation schedule on automatic

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