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Career Advancement Through Skill Development
by Sales Training International
Sales Training Lady - 250
  • Sales training courses and support materials
  • Inside sales and call center sales training curriculum
  • Outside sales and complex consultative sales training curriculum
  • Free selling skills diagnostic questionnaire
  • Sales training online and on demand 24/7/365
  • 3 Value Selling Models - customer engagement skills
  • 32 online sales training courses
  • 8 Master Selling Skills Reference Modules
  • Workbooks, worksheets and sales tools
  • Sales coaching guides for supervisors and trainers
  • "Master Sales Specialist" Certificate
  • Lifetime unlimited use licenses available

Certificate_LSO_200Master Sales Specialist

Earn the Master Sales Specialist designation by successfully completing the curriculum.

Personalized certificate is provided at no additional charge by Sales Training International.

Act now! Earn your Certificate

Individual membership only $150.00
12 full months - 24/7/365 unlimited access to all courses and resources
You get access to 32 state of the art courses plus over $1,000 in value added resources

Take the FREE Sales Diagnostic Questionnaire (SDQ) to know where to focus your learning efforts first to get the earliest impact from your learning. The SDQ surveys 204 observable selling skills in 31 areas of selling. The Sales Diagnostic Questionnaire categories are cross-referenced to the online courses available in the sales training curriculum.

Your tuition provides you with 12 months of unlimited access to the 34 courses in our sales training course curriculum. Plus it provides access to over $1,000 in value added Master Reference Modules, eBooks and other important sales support tools. Our goal is to provide on target knowledge, skills and strategies that produce immediate quantifiable results. See Course List for detailed descriptions and learning objectives. The full curriculum takes approximately 30 to 40 hours to complete.

BBB Accredited BusinessPersonal Preparation for Competitive Selling

1. Goal Setting - 3 Ways to “Power up” your goals
2. Conditioning the Mind for Success Say no more! We all need it

Foundation Knowledge

3. Functional Product / Service / Company Knowledge (F.A.B.) - Learn the persuasive language of sales
4. Competitor Analysis - Know the objections you'll get as well as your strong selling points against each competitor

Prospecting (internal / external)

5. Profile and Qualify - Key characteristics of your high-quality prospects
6. Research the Prospect - Unique positioning by knowing prospect and competitor
7. Key Decision-Maker Roles - Navigate the Maze: Decision makers with different roles make different decisions about the sale

Contacting Prospective Customers

8. Telephone Cold Calling - Structured to prevent initial contact objections
9. Voice Mail Strategies - Strategy and scripts to get prospects to call you back.
10. Networking - How to get noticed the right way in the right groups
11. Asking for Referrals - Easier to see, quicker to buy, get referrals now!
Passive (e)Letter Contact Leveraging Series - Contact the hard to reach decision makers
Interest (e)Mailer Contact Leveraging Series - Get the sales interviews you want
Keep In Touch Email Contact Leveraging Series - Create mind-share by staying in front of your customers

Central Sales Process - Engage the Customer (three value selling models to choose from)

15. Value Selling FAB/TEA Model - Designed for call center and inside salespeople
16. Value Selling ACE Model - Designed for inside & outside salespeople
17. Value Selling Strategies P.R.O.S.P.E.C.T. Model - Designed for outside salespeople engaged in complex sales and consultative value selling
18. Value Improvement Presentation - Prevent most common sales stopping objections
19. Benefit Question - Create positive attitudes and rehearse the customer to sell internally for you|
20. Block the Competition Between Calls - Competitor proof your prospects and customers
21. Closing Strategies of the Masters - 39 effective closing strategies
22. Objection Responding - Includes Responses to the 85 most common sales stopping objections and answer the unanswerable objections with powerful phrases of persuasion
23. Objection Preventing - Lock in 10 essential Buyer Beliefs to prevent the prospect from even thinking about the objection

Central Sales Process - Negotiations

24. Negotiating Value - Negotiate the standards that establish value

Manage the Process - Sales Planning

25. Ratio Management -Leverage key ratios for dramatic results
26. Funnel Management - Keep your funnel filled with qualified prospects
Teleblitzing - Strategy for rapid market penetration
Time & Territory Management - Minimize travel and maximize selling time

Communicating with Prospective Customers

29. Trust and Rapport Building - Five methods to quickly establish deep trust and rapport
30. Active Listening Skills How to prevent errors and earn the right to be heard
31. Managing Customer Expectations - How to create and change expectations without evoking anger
32. Business Email Etiquette - How to communicate responsibility using email in business

Incredible value added to your membership. Several items below are sold in hard copy and add up to over $1,000 in value.

"I’ just completed the Certified Master Sales Specialist program. I must say I am surprise that you have generously given so much material to the participants. This is indeed quite different from other online programs that I have completed in the past. Thanks Bob!"
Albert Y, Singapore

"Master Reference" modules provide critical resources:

  1. 85 most common sales stopping objections provided with prevention and response strategies that others have used successfully
  2. 53 step master strategic sales plan with tactics to implement each of the steps
  3. 15 clues to tell you that an account is in trouble
  4. 10 methods to build relationships
  5. 39 closing strategies
  6. 6 customer satisfaction strategies
  7. 8 ways to formulate questions
  8. 9 ways to reassure the customer

Workbooks, Worksheets and Tools

  1. ACE / VSS Worksheets and Spreadsheets
  2. Priority Prospect / Project (P3) Strategy Sessions - e-book
  3. P3, two page instruction guide (PDF)
  4. Strategic Sales Plan - 116 page e-book (PDF)
  5. Conditioning the Mind for Success (8 page guide (PDF)
  6. Prospect Management (Excel) Spreadsheet (sort capable)
  7. Sample Word doc file ABC CO for Spreadsheet. (for ease of use, save in same folder as the Prospect Management Spreadsheet)

Coaching Guides for qualified Sales Managers, Trainers, and Sales Coaches are available online for many of the courses. To qualify to access these materials at no additional charge you must be personally registered in this site, complete the courses with a passing score, and the people you will be coaching must also be registered to take courses in this site.

Membership access assures 24/7/365 "just in time" training.

  • Full access to all courses
  • Repeat access - come back as many times as you would like during the 12 month term of your membership

Incredibly low cost per course investment. $150 per student provides unlimited access to all courses for one year. That's less than $5.00 per course.

  • Use as stand alone learning opportunities
  • Increase the power and ROI of classroom time by learning and reinforcing the content online and use the classroom for supervised practice, coaching and exchanging experiences

ASTD Certification LogoASTD Certified Course Design. STI holds ASTD "library certification." All our courses meet the standards for certification by the American Society for Training and Development (ASTD). People can learn when courses have strong instructional design, interaction, and are engaging to take. Although this certification has been discontinued, our courses will continue to meet or exceed these best practice standards. is owned and operated by Sales Training International

  • Real world "in the field" sales experts
  • Field proven, time tested, up to date, state of the art, basic and advanced knowledge, skills and strategies (see article: 12 Models of Selling)
  • Our core business is the discovery, development and training of sales, sales management and customer service knowledge, skills, and strategies
  • We are dedicated to keeping you ahead of the curve as the market place changes and with that, changes in how people buy.

You won't find another site on the Internet with the depth and breadth of objective based learning and support resources totally dedicated to helping you achieve unprecedented sales results. Client Quotes listed on STI's home site tell the story.

Select the "Buy Online" button on the left navigation bar or call Sales Training International now at 800-551-7355 to register.

Lifetime unlimited use licenses to our web-based training courses and support materials are available to organizations for internal use only. Select this link or the "LIFETIME License" button on the navigation bar to learn more about this exciting opportunity. Contact Sales Training International for details: 1-281-367-5599 or

Instructor led sales, sales management and customer service courses, curriculums and classes are available from Sales Training International. Contact us: 281-367-5599
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